1. Overview
BurntLines (“we,” “us,” or “our”) operates the website burntlines.com and sells products through our Etsy shop. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your data.
By using our website or purchasing from our Etsy shop, you agree to the collection and use of information as described in this policy.
2. Information We Collect
Information you provide directly:
- Order information — When you purchase through Etsy, we receive your name, shipping address, email address, and order details as provided by Etsy’s platform.
- Messages — If you contact us through Etsy messages or other channels, we receive the content of those communications.
- Custom order files — If you submit artwork, photos, or design files for a custom order, we receive and store those files for the duration of production.
Information collected automatically when you visit burntlines.com:
- Server logs — Our hosting provider (Namecheap) and web server (LiteSpeed) automatically log your IP address, browser type, referring URL, pages visited, and timestamps. This is standard for all web servers.
- Caching data — LiteSpeed Cache may store temporary copies of pages you visit to improve site performance. This data is technical in nature and does not personally identify you.
- Google Fonts — Our site loads typefaces from Google Fonts. When a page loads, your browser makes a request to Google’s servers, which may log your IP address. See Google’s Privacy Policy for details.
Information we do NOT collect on this website:
- We do not collect payment or credit card information on burntlines.com. All transactions are processed securely through Etsy.
- We do not require you to create an account on our website.
- We do not use analytics tracking tools (such as Google Analytics) on this site unless otherwise noted.
3. How We Use Your Information
We use the information we collect to:
- Fulfill and ship your orders.
- Communicate with you about your order status, custom designs, or questions.
- Improve our products and website experience.
- Comply with legal obligations (e.g., tax records, shipping documentation).
We will never sell, rent, or trade your personal information to third parties for marketing purposes.
4. Third-Party Services
We rely on the following third-party services to operate our business. Each has its own privacy practices:
- Etsy — Our primary sales platform. Etsy processes your payment, manages your account, and shares order details with us. See Etsy’s Privacy Policy.
- Namecheap — Our web hosting provider. They store and serve the files for burntlines.com. See Namecheap’s Privacy Policy.
- USPS / shipping carriers — We share your name and shipping address with carriers to deliver your order.
- Google Fonts — Used to display fonts on our website. Your browser connects to Google’s servers when loading fonts.
- LiteSpeed Cache — A server-side caching system that improves page load speed. It does not collect personal data beyond standard server logs.
When you click a link to our Etsy shop from this website, you leave burntlines.com and are subject to Etsy’s privacy practices. We encourage you to review Etsy’s Privacy Policy before making a purchase.
5. Cookies & Tracking
Our website (burntlines.com):
- WordPress cookies — WordPress may set session cookies for site functionality (e.g., remembering form submissions or admin login sessions). These are functional cookies, not used for advertising.
- LiteSpeed Cache cookies — LiteSpeed may set a cookie to determine whether to serve a cached version of a page. This cookie does not track you across sites.
We do not use advertising cookies, retargeting pixels, or social media tracking scripts on burntlines.com.
Etsy: When you visit our Etsy shop, Etsy may use its own cookies and tracking technologies. Please review Etsy’s Cookie Policy for details.
6. Data Security
We take reasonable measures to protect your personal information:
- Our website uses HTTPS (SSL/TLS encryption) for all connections.
- We do not store payment information on our servers.
- Access to order records and customer information is limited to the business owner(s) of BurntLines.
- Custom design files are stored only for the duration needed to complete your order and are deleted afterward.
While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.
7. Data Retention
- Order records — We retain order information (name, address, items purchased) as required for tax, accounting, and legal compliance, typically for a minimum of 3 years.
- Custom design files — Deleted within 90 days after order completion unless you request otherwise.
- Messages — Etsy message history is retained by Etsy according to their policies. We may keep copies of relevant communications for customer service records.
- Server logs — Automatically purged by our hosting provider per their retention schedule (typically 30–90 days).
8. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete information.
- Delete your personal data (subject to legal retention requirements).
- Object to or restrict certain types of data processing.
- Data portability — Request a copy of your data in a portable format.
To exercise any of these rights, please contact us through our Etsy shop message system. We will respond within 30 days.
California residents (CCPA): You have the right to know what personal information we collect and to request its deletion. We do not sell personal information as defined under the CCPA.
EU/EEA residents (GDPR): Our legal basis for processing your data is the performance of a contract (fulfilling your order) and our legitimate business interests (improving our services). You may contact us to exercise your rights under the GDPR.
9. Children’s Privacy
Our website and products are not directed at children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 13, we will take steps to delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date at the top. We encourage you to review this page periodically. Your continued use of our website or Etsy shop after changes are posted constitutes your acceptance of the revised policy.
11. Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us through our Etsy shop message system. We typically respond within 24 hours on business days (Monday–Friday).